What is your visitor really looking for?
WebdesignCustomer journey & automationStart enquiry →Go to Clevaro ↗Clevaro Webdesign For organisations that want to work smarter digitally
A website that shows who you are.
And handles what comes next.
We connect positioning, webdesign and smart automation into one clear customer journey. Beautiful at the front. Considered in everything that happens behind it.
StrategyThe right messageDesignA distinctive experienceAutomationLess manual work
The customer journey as a system01 — 04
What should someone see, feel and understand?
Which next step fits this visitor?
What can become smarter and automatic next?
No disconnected pagesOne working journey →
PositioningWebdesignCustomer journeyConversionSmart automation
The website is not the end product
It is where your story and the way you work come together.
A visitor does not need more pages. They want to feel quickly: this fits me, this organisation understands my question and I know what to do next.
That is why Clevaro does not start with colours or technology. We start with your audience, your offer and the step your organisation needs to take after an enquiry. The result is a website that is not separate from daily practice, but makes that practice work better.
The Clevaro difference
Not just a beautiful front end.
A smarter whole.
The same Clevaro logic for people, process and AI — applied to your digital customer journey.
What mattersA standalone website approachClevaro Webdesign
Starting pointDesign, pages and launchCustomer need and organisational goal
DesignFocus on the screenA purposeful customer journey
FormsA generic contact momentFocused intake and qualification
After the clickDisconnected manual follow-upData, follow-up and systems connect
ResultAn online environmentA digital journey that works with you
From question to a working whole
Four clear phases.
One shared direction.
You always know where we stand, which decision is next and what the next step will deliver.
Listen & sharpen
Audience, offer, daily practice and ambition are brought back to their essence. What should the website truly change?
Positioning & customer journey
We define the message, structure, content and logical routes to trust and action.
Design & delivery
A distinctive, fast and accessible website that works on every screen and in every detail.
Connect & improve
We connect the valuable next steps and identify where the experience can become even stronger after launch.
Jasper MandersBehind Clevaro Webdesign
Accelerated intelligently.
Kept sharp by human judgement.
Jasper connects process expertise, customer journey thinking, AI tools and automation. Through research and practical application, he developed an approach in which much of the design and build work is accelerated intelligently without handing over the critical judgement.
Automation makes the process faster. Jasper sets the direction, asks the incisive questions and safeguards whether every choice truly fits the organisation and its customers.
ProcessFrom daily practice to a clear journeyCustomer journeyFrom question to trust and actionAI & automationBuild smarter and keep it working
Delivered & in progress
Four organisations.
Four distinct digital worlds.
No repeated template. Every case starts from the organisation's real identity, audience and way of working.
01 Clevaro Delivered02 Praktijk IK Delivered03 CLEVER approach In progress04 Daan Postma In progress
StrategyPeopleData
Cone
truth
truth
People. Process. AI.Do not work harder.
Organise smarter.
Organise smarter.
Delivered
Case 01 — ClevaroFrom a proprietary methodology to a complete digital Clevaro environment.
Clevaro started without a website. Its expertise in process improvement and AI was translated into clear positioning, a customer journey and a complete website that shows what Clevaro does and how every element works together.
Starting pointNo existing websiteBuiltPositioning, methodology and customer journeyContinued valueThe foundation from which Clevaro Webdesign emerged
PositioningContent architectureWebsite build
View Clevaro live ↗
Come home
to yourself again.
Delivered
Case 02 — Praktijk IKFrom just a logo to a fully functioning practice experience.
Praktijk IK started without a website. Its existing logo became the foundation for a warm, trusted environment with a complete customer journey and an automated administrative back end.
Customer journeyTrust, intake and automated bookingAutomationReminders, payment and invoices by emailResultFully supported from enquiry to administration
Client feedback
Delighted by the speed, the complete support and a final result that exceeded expectations.
Praktijk IKCustomer journeyAppointmentsIntake forms
View Praktijk IK live ↗
From daily pressure
to visible results.
In progress
Case 03 — CLEVER approachMaking craftsmanship and value-chain improvement visible.
A new brand and website environment in the design phase for value-chain guidance, training and practical workshops. The site combines real-world imagery, the approach and demonstrable results in an energetic yet professional customer journey.
Design conceptEvidence from practiceDelivery
Currently in the design and delivery phase.
Legal services
A conflict creates uncertainty.
We take it off your hands.
Direct and principledIn progress
Case 04 — Daan PostmaLegal certainty, personal and without unnecessary complexity.
A website in the design phase that immediately brings calm and direction when a conflict arises. Daan's personal approach, legal acuity and the journey from question to action have been translated into a powerful style of his own.
PositioningPersonal brandConversion journey
Currently in the design and delivery phase.
What we can build for you
From brand story to smart follow-up.
As one coherent whole.
Not every project needs everything. We combine only the elements that strengthen your customer journey and demonstrably help your organisation.
Positioning & brand website
A convincing digital foundation that immediately shows who you are, who you serve and why it matters.
- Positioning and core message
- Structure and web copy
- Fully bespoke visual design
- Responsive and accessible build
Customer journey & conversion
A logical journey that answers questions, builds trust and guides every visitor towards a fitting next step.
- Audience-specific journeys
- Services, offers and cases
- Smart intake and qualification
- Appointments, enquiries and contact
Automation & integrations
Connect the steps behind the website intelligently, so information flows and repetitive manual work is reduced.
- Email, CRM and follow-up
- Scheduling and appointment management
- Payments, documents and downloads
- AI support and continued development
Tell us what needs to start working
Begin in the way that suits your question.
Describe your project for a substantive response, or ask Jasper to call you first. Either way, you do not need to have all the answers yet.
01A personal first responseNo automated sales email.
02A focused follow-up conversationAbout objectives, feasibility and direction.
03No obligationFirst determine whether there is a good fit.
How would you like to begin?
Good to know
Frequently asked
questions.
01Is Clevaro Webdesign a separate company?+
No. It is a distinct proposition within Clevaro, with its own customer journey and visual identity. The approach remains recognisably Clevaro: first understand what needs to work, then design and build.
02Do you only build completely new websites?+
Not necessarily. Sometimes an existing website can be sharpened or developed further. We first determine what is worth preserving and where a new foundation is needed.
03Are strategy and copy included?+
Positioning, structure and core copy are part of our approach. For extensive content, specialist photography or additional brand development, we agree the additional scope clearly in advance.
04Which automations can you integrate?+
Examples include intake, appointments, email follow-up, CRM, payments, document flows and AI support. We never automate for its own sake: first we make the journey logical, then connect what demonstrably saves time or removes friction.
05Which platform do you use to build the website?+
The technology follows from the objective, required integrations and how you want to manage the site. You do not receive a standard technical package, but a considered solution that fits your organisation.
06How long does a typical project take?+
For a professional business website, six to twelve weeks is a realistic range. The volume of content, speed of decision-making and complexity of integrations determine the exact schedule.
A website that genuinely changes something